Authors
@TripleDart

Abishek Balaji is a seasoned Content Marketing Manager at TripleDart, where he leads the company’s thought-leadership initiatives. He ensures every piece of content resonates with the target audience and aligns with the company’s strategic objectives.

Akilan Arumugam is an SEO Specialist at TripleDart, focused on the audit and distribution side of organic growth.

Glenn Gabriel Bona is Associate Director, Organic Growth & Community at TripleDart. Originally from California with 10 years of experience in digital marketing, he is passionate about designing high-growth strategies that prioritize content, UX, and performance. For Glenn, optimal results stem from pairing data-driven insights with the art of creation to deliver content that drives business outcomes.

Jayakumar is the Co-Founder and Head of Revenue Operations at TripleDart, where he leads the development of scalable marketing engines and Marketing & Sales Operations for B2B businesses. Jayakumar is dedicated to helping B2B companies with demand generation and streamlining their sales processes to enhance sales closure rates.

Manoj, with over 9 years of experience, has had the privilege of working with and advising more than 50 B2B SaaS brands. Specializing in organic growth strategies, Manoj has consistently driven predictable pipelines and revenue for his clients. As a growth advisor, he has helped B2B brands achieve sustainable, long-term growth through SEO, content, and organic strategies. His expertise has been sought by renowned brands such as Zoho, Glean, Helpshift, Monograph, HowNow, and many others, enhancing their organic acquisition and revenue.

Sabari, a co-founder and Head of Paid Media at Tripledart, leads a team of performance marketers dedicated to helping startups and scaleups achieve their T2D3 goals. With experience working with over 70 B2B SaaS companies, Sabari has driven impressive results, such as a 4X increase in ARR through paid acquisition for Growth Nirvana, a 164% increase in deal pipeline using paid search for Apty, and a 48% reduction in CPL using custom strategies for Emitrr.

Shiyam is a Demand Generation marketer and Growth Advisor with a passion for numbers and scientific methods. As the Founder of TripleDart, he specializes in building scalable demand generation programs for SaaS businesses. With over 9 years of experience in B2B SaaS, Shiyam has a proven track record of helping more than 50 SaaS companies optimize their customer acquisition models, develop demand generation playbooks, and drive growth.

Shriman owns outcomes across onboarding, revenue leakage, sales, and leadership cadence, while taking on special projects that don't fit neatly into any one function.

Smrithi Ganesh is a content engineer at TripleDart who enjoys turning complex ideas into content that people can understand and act on.

Sudharshan Narasimhan is a full-stack marketing professional with nearly a decade of experience crafting digital and field marketing strategies across SaaS, e-commerce, and life sciences sectors. As the Director of Operations & US at TripleDart Digital, SN collaborates closely with startups, helping them develop and execute customized marketing plans tailored to their unique goals and target audiences.