300+

B2B SaaS customers

$300M+

Budget Managed

4.8★

Trustpilot (50+ reviews)

B2B TEAMS TRUST US WITH PAID GROWTH

Enterprise
AI Native
AI Native
AI Native
Startups
AI Native
AI Native
AI Native
AI Native
AI Native
AI Native
Fintech
Fintech
Fintech
Fintech
Fintech
Fintech
Fintech
Fintech
Fintech
Startups
Startups
Startups
Startups
Startups
Startups
Startups
Startups
Scaleups
Scaleups
Scaleups
Scaleups
Scaleups
Scaleups
Scaleups
Scaleups
Enterprise
Enterprise
Enterprise
Enterprise
Enterprise
Enterprise
Scaleups
D2C
D2C
D2C
D2C
D2C
D2C
Enterprise
AI Native
AI Native
AI Native
Startups
AI Native
AI Native
AI Native
AI Native
AI Native
AI Native
Fintech
Fintech
Fintech
Fintech
Fintech
Fintech
Fintech
Fintech
Fintech
Startups
Startups
Startups
Startups
Startups
Startups
Startups
Startups
Scaleups
Scaleups
Scaleups
Scaleups
Scaleups
Scaleups
Scaleups
Scaleups
Enterprise
Enterprise
Enterprise
Enterprise
Enterprise
Enterprise
Scaleups
D2C
D2C
D2C
D2C
D2C
D2C
THE PROBLEMS WE SEE IN B2B PPC

Four ways a B2B PPC engagement goes wrong

<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none">

<g clip-path="url(#clip0_5002_42981)">

<path fill-rule="evenodd" clip-rule="evenodd" d="M17.6044 8.92859H16.4167C15.825 8.92859 15.3453 9.40829 15.3453 10C15.3453 10.5917 15.825 11.0714 16.4167 11.0714H17.6044C17.132 14.4549 14.4549 17.132 11.0714 17.6044V16.4167C11.0714 15.825 10.5917 15.3453 10 15.3453C9.40827 15.3453 8.92857 15.825 8.92857 16.4167V17.6044C5.54514 17.132 2.86796 14.4549 2.39559 11.0714H3.58333C4.17507 11.0714 4.65476 10.5917 4.65476 10C4.65476 9.40829 4.17507 8.92859 3.58333 8.92859H2.39559C2.86796 5.54516 5.54514 2.86797 8.92857 2.3956V3.58335C8.92857 4.17509 9.40827 4.65477 10 4.65477C10.5917 4.65477 11.0714 4.17509 11.0714 3.58335V2.3956C14.4549 2.86797 17.132 5.54516 17.6044 8.92859ZM0.178574 10C0.178574 4.57579 4.57577 0.178589 10 0.178589C15.4243 0.178589 19.8214 4.57579 19.8214 10C19.8214 15.4243 15.4243 19.8214 10 19.8214C4.57577 19.8214 0.178574 15.4243 0.178574 10ZM6.63749 10C6.63749 10.5917 7.11719 11.0714 7.70892 11.0714H8.92857V12.291C8.92857 12.8827 9.40827 13.3624 10 13.3624C10.5917 13.3624 11.0714 12.8827 11.0714 12.291V11.0714H12.2909C12.8827 11.0714 13.3624 10.5917 13.3624 10C13.3624 9.40829 12.8827 8.92859 12.2909 8.92859H11.0714V7.70893C11.0714 7.1172 10.5917 6.6375 10 6.6375C9.40827 6.6375 8.92857 7.1172 8.92857 7.70893V8.92859H7.70892C7.11719 8.92859 6.63749 9.40829 6.63749 10Z" fill="#3C3C3C"/>

</g>

<defs>

<clipPath id="clip0_5002_42981">

<rect width="20" height="20" fill="white"/>

</clipPath>

</defs>

</svg>

‍

Nobody owns the pipeline number

The report leads with clicks and CPL. When the pipeline is flat, it's unclear who owns the number or what needs to change.

<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none">

<path fill-rule="evenodd" clip-rule="evenodd" d="M5 0C5.78897 0 6.42857 0.639593 6.42857 1.42857V2.85714H13.5716V1.42857C13.5716 0.639593 14.2112 0 15.0001 0C15.7891 0 16.4287 0.639593 16.4287 1.42857V2.85714H17.8571C19.0406 2.85714 20 3.81653 20 5V17.8571C20 19.0406 19.0406 20 17.8571 20H2.14286C0.95939 20 0 19.0406 0 17.8571V5C0 3.81653 0.95939 2.85714 2.14286 2.85714H3.57143V1.42857C3.57143 0.639593 4.21103 0 5 0ZM12.2325 7.24746C12.1655 7.18044 12.0745 7.1428 11.9798 7.14286C11.885 7.14291 11.7941 7.18063 11.7271 7.24773L5.83741 13.15C5.78276 13.2048 5.74737 13.2758 5.73657 13.3524L5.36063 16.0216C5.34503 16.1324 5.38224 16.2441 5.46117 16.3234C5.54009 16.4027 5.65161 16.4404 5.76247 16.4253L8.43164 16.0619C8.509 16.0514 8.58079 16.0157 8.636 15.9606L14.5383 10.0583C14.6777 9.91883 14.6777 9.6927 14.5383 9.55323L12.2325 7.24746Z" fill="#3C3C3C"/>

</svg>

‍

The team never learns your business

An external team can know the platforms well and still miss the context behind your ICP, sales cycle, products, and pipeline. 

<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none">

<g clip-path="url(#clip0_5002_43004)">

<path fill-rule="evenodd" clip-rule="evenodd" d="M18.0729 3.43521C17.6957 3.06213 17.1866 2.85287 16.6561 2.85287C16.1257 2.85287 15.6166 3.06213 15.2396 3.43521L15.2271 3.44751L13.031 5.7295C12.6608 6.10384 12.453 6.60917 12.453 7.13586C12.453 7.33963 12.4841 7.54021 12.5437 7.73126C12.6386 8.03557 12.8058 8.31569 13.0346 8.54589C13.1428 8.65549 13.2034 8.80329 13.2034 8.95729C13.2034 9.11103 13.143 9.25859 13.0352 9.36813L13.0341 9.36921L9.39667 13.0066L9.39559 13.0077C9.28604 13.1155 9.13848 13.176 8.98474 13.176C8.83076 13.176 8.68298 13.1153 8.57338 13.0072L8.57443 13.0082L8.07046 13.5144L8.57338 13.0072C8.19867 12.6347 7.69174 12.4256 7.16331 12.4256C6.79954 12.4256 6.44596 12.5247 6.13868 12.7079L5.7522 13.0082L3.46697 15.2791L3.46267 15.2834C3.0896 15.6606 2.88034 16.1697 2.88034 16.7001C2.88034 17.2306 3.0896 17.7397 3.46267 18.1167L3.46538 18.1194L4.00824 18.6624C4.74676 19.4003 5.71581 19.8633 6.75384 19.9741C7.79187 20.085 8.83659 19.8373 9.7143 19.2721L9.3276 18.6716L9.72664 19.264C13.5012 16.7216 16.749 13.4738 19.2914 9.69919L19.3047 9.67881C19.8593 8.79187 20.0929 7.74156 19.9666 6.70316C19.8404 5.66667 19.3633 4.70466 18.6146 3.97703L18.0756 3.43791L18.0729 3.43521ZM5.7522 13.0082C5.86894 12.8921 5.99958 12.791 6.13868 12.7079L5.7522 13.0082ZM5 0C2.23857 -2.41411e-07 2.41416e-07 2.23857 0 5C-2.41411e-07 7.76143 2.23857 10 5 10C7.76143 10 10 7.76143 10 5C10 2.23857 7.76143 2.41411e-07 5 0ZM5 2.32143C5.49311 2.32143 5.89286 2.72117 5.89286 3.21429V4.75264L7.11731 5.24243C7.57516 5.42557 7.79784 5.94519 7.61471 6.40303C7.43157 6.86087 6.91196 7.08356 6.45411 6.90043L4.6684 6.18614C4.32941 6.05054 4.10714 5.72224 4.10714 5.35714V3.21429C4.10714 2.72117 4.50688 2.32143 5 2.32143Z" fill="#3C3C3C"/>

</g>

<defs>

<clipPath id="clip0_5002_43004">

<rect width="20" height="20" fill="white"/>

</clipPath>

</defs>

</svg>

‍

The account only moves on call day

Changes get batched for the weekly. Wasted spend, tired creative, and new opportunities can sit untouched between reviews. 

<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none">

<path fill-rule="evenodd" clip-rule="evenodd" d="M4.07895 0.935096C4.35066 -0.306129 6.118 -0.313854 6.40054 0.924948L6.41458 0.98673C6.42421 1.02921 6.43318 1.06888 6.44281 1.10992C6.79508 2.61022 8.00925 3.75661 9.52913 4.02101C10.8225 4.24604 10.8225 6.10279 9.52913 6.32782C8.00115 6.59364 6.78214 7.75085 6.43726 9.26296L6.40054 9.42388C6.118 10.6627 4.35066 10.6549 4.07895 9.41374L4.04873 9.27565C3.71646 7.75781 2.49894 6.59185 0.968143 6.32553C-0.322709 6.10096 -0.322719 4.24787 0.968143 4.0233C2.49361 3.75791 3.70798 2.59912 4.04521 1.08903L4.06768 0.98679L4.07895 0.935096ZM15.1949 5.1679C15.4581 5.05715 15.7407 5.00009 16.0262 5.00009C16.3118 5.00009 16.5944 5.05715 16.8576 5.1679C17.1199 5.27827 17.3575 5.43975 17.5567 5.64294L17.5588 5.64503L19.3682 7.46868C19.568 7.66747 19.7268 7.90371 19.8351 8.16391C19.944 8.42511 20 8.70528 20 8.98825C20 9.27122 19.944 9.55139 19.8351 9.81258C19.7266 10.0729 19.568 10.3092 19.3681 10.508L19.366 10.5101L10.5098 19.4234C10.3907 19.5433 10.233 19.617 10.0647 19.6316L5.77769 20.0031C5.56748 20.0214 5.35996 19.9458 5.21076 19.7966C5.06157 19.6473 4.98595 19.4398 5.00416 19.2296L5.3757 14.9426C5.39029 14.7743 5.46407 14.6166 5.58393 14.4975L14.4976 5.64098C14.6964 5.43872 14.9333 5.27792 15.1949 5.1679Z" fill="#3C3C3C"/>

</svg>

‍

The unglamorous work gets skipped

Tracking gets half-built, conversion actions miss the right outcome, and ads and landing pages get treated as separate from the campaign. 
TripleDart’s ABM strategy

We find them, reach them, and set up sales for a win

Is your PPC learning from the right outcome?

Find the gaps between what your campaigns learn from and what your business values. 

B2B PPC SERVICES

Build a paid engine that turns demand into pipeline

We connect campaign structure, audience strategy, creative, landing pages, and conversion signals into one paid system built around your sales cycle.

<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none">

<g clip-path="url(#clip0_5001_12304)">

<path fill-rule="evenodd" clip-rule="evenodd" d="M2.5 2.14286C2.40529 2.14286 2.31444 2.18049 2.24746 2.24746C2.18049 2.31444 2.14286 2.40529 2.14286 2.5V4.64286C2.14286 5.23459 1.66316 5.71429 1.07143 5.71429C0.479694 5.71429 0 5.23459 0 4.64286V2.5C0 1.83696 0.263393 1.20107 0.732233 0.732233C1.20107 0.263393 1.83696 0 2.5 0H4.64286C5.23459 0 5.71429 0.479694 5.71429 1.07143C5.71429 1.66316 5.23459 2.14286 4.64286 2.14286H2.5ZM18.9286 14.2857C19.5203 14.2857 20 14.7654 20 15.3571V17.5C20 18.163 19.7366 18.7989 19.2677 19.2677C18.7989 19.7366 18.163 20 17.5 20H15.3571C14.7654 20 14.2857 19.5203 14.2857 18.9286C14.2857 18.3369 14.7654 17.8571 15.3571 17.8571H17.5C17.5947 17.8571 17.6856 17.8196 17.7526 17.7526C17.8196 17.6856 17.8571 17.5947 17.8571 17.5V15.3571C17.8571 14.7654 18.3369 14.2857 18.9286 14.2857ZM2.14286 15.3571C2.14286 14.7654 1.66316 14.2857 1.07143 14.2857C0.479694 14.2857 0 14.7654 0 15.3571V17.5C0 18.163 0.263393 18.7989 0.732233 19.2677C1.20107 19.7366 1.83696 20 2.5 20H4.64286C5.23459 20 5.71429 19.5203 5.71429 18.9286C5.71429 18.3369 5.23459 17.8571 4.64286 17.8571H2.5C2.40529 17.8571 2.31444 17.8196 2.24746 17.7526C2.18049 17.6856 2.14286 17.5947 2.14286 17.5V15.3571ZM14.2857 1.07143C14.2857 0.479694 14.7654 0 15.3571 0H17.5C18.163 0 18.7989 0.263393 19.2677 0.732233C19.7366 1.20107 20 1.83696 20 2.5V4.64286C20 5.23459 19.5203 5.71429 18.9286 5.71429C18.3369 5.71429 17.8571 5.23459 17.8571 4.64286V2.5C17.8571 2.40529 17.8196 2.31444 17.7526 2.24746C17.6856 2.18049 17.5947 2.14286 17.5 2.14286H15.3571C14.7654 2.14286 14.2857 1.66316 14.2857 1.07143ZM8.92857 5.71429C7.15337 5.71429 5.71429 7.15337 5.71429 8.92857C5.71429 10.7038 7.15337 12.1429 8.92857 12.1429C10.7038 12.1429 12.1429 10.7038 12.1429 8.92857C12.1429 7.15337 10.7038 5.71429 8.92857 5.71429ZM3.57143 8.92857C3.57143 5.9699 5.9699 3.57143 8.92857 3.57143C11.8872 3.57143 14.2857 5.9699 14.2857 8.92857C14.2857 10.0204 13.9591 11.036 13.3981 11.8829L15.7576 14.2424C16.176 14.6609 16.176 15.3391 15.7576 15.7576C15.3391 16.176 14.6609 16.176 14.2424 15.7576L11.8829 13.3981C11.036 13.9591 10.0204 14.2857 8.92857 14.2857C5.9699 14.2857 3.57143 11.8872 3.57143 8.92857Z" fill="#3C3C3C"/>

</g>

<defs>

<clipPath id="clip0_5001_12304">

<rect width="20" height="20" fill="white"/>

</clipPath>

</defs>

</svg>

‍

Search & paid social

Reach the right buyers across the channels they use. Google Ads, Microsoft Ads, LinkedIn, Meta, Reddit, and X, structured around your ICP, intent, and funnel stage.
Campaign architecture and management
Keyword and audience strategy
Account and campaign optimization
Budget allocation across channels

<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none">

<path fill-rule="evenodd" clip-rule="evenodd" d="M6.78571 5.35735C6.78571 3.58215 8.2248 2.14307 10 2.14307C11.7752 2.14307 13.2143 3.58215 13.2143 5.35735C13.2143 7.13255 11.7752 8.57164 10 8.57164C8.2248 8.57164 6.78571 7.13255 6.78571 5.35735ZM19.2857 8.2145C19.2857 6.83378 18.1664 5.7145 16.7857 5.7145C15.405 5.7145 14.2857 6.83378 14.2857 8.2145C14.2857 9.59521 15.405 10.7145 16.7857 10.7145C18.1664 10.7145 19.2857 9.59521 19.2857 8.2145ZM2.85714 17.1431C2.85714 17.3935 2.90011 17.6339 2.97907 17.8574H0.714286C0.319797 17.8574 0 17.5375 0 17.1431V15.3574C0 13.5822 1.43909 12.1431 3.21429 12.1431C3.40867 12.1431 3.59903 12.1603 3.7839 12.1934C3.19399 13.2326 2.85714 14.4342 2.85714 15.7145V17.1431ZM15.7143 17.1431C15.7143 17.5375 15.3944 17.8574 15 17.8574H5C4.60551 17.8574 4.28571 17.5375 4.28571 17.1431V15.7145C4.28571 12.5586 6.84409 10.0002 10 10.0002C13.1559 10.0002 15.7143 12.5586 15.7143 15.7145V17.1431ZM0.714286 8.2145C0.714286 6.83378 1.83357 5.7145 3.21429 5.7145C4.595 5.7145 5.71429 6.83378 5.71429 8.2145C5.71429 9.59521 4.595 10.7145 3.21429 10.7145C1.83357 10.7145 0.714286 9.59521 0.714286 8.2145ZM17.1429 17.1431C17.1429 17.3935 17.0999 17.6339 17.0209 17.8574H19.2857C19.6801 17.8574 20 17.5375 20 17.1431V15.3574C20 13.5822 18.5609 12.1431 16.7857 12.1431C16.5913 12.1431 16.401 12.1603 16.2161 12.1934C16.806 13.2326 17.1429 14.4342 17.1429 15.7145V17.1431Z" fill="#3C3C3C"/>

</svg>

‍

ABM

Put your budget in front of the accounts most likely to buy. Target ICP-fit accounts and buying committees using firmographic, behavioral, and intent signals. 
Account-list development
Buying-committee targeting
Intent signals
Audience enrichment

<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none">

<g clip-path="url(#clip0_5001_12354)">

<path fill-rule="evenodd" clip-rule="evenodd" d="M16.4071 0.541063C16.3448 0.291409 16.1528 0.0946266 15.9048 0.0259347C15.6568 -0.0427573 15.3911 0.0272614 15.2091 0.209226L12.352 3.06637C12.1746 3.24379 12.1033 3.50127 12.1641 3.74469L12.6796 5.80649C12.6727 5.81303 12.6658 5.81967 12.6591 5.82644L9.2417 9.2438C8.82329 9.66223 8.82329 10.3406 9.2417 10.759C9.66013 11.1775 10.3385 11.1775 10.7569 10.759L14.1743 7.34167C14.1812 7.33474 14.188 7.32776 14.1947 7.3207L16.2553 7.83583C16.4987 7.89669 16.7561 7.82537 16.9335 7.64796L19.7907 4.7908C19.9727 4.60884 20.0427 4.34306 19.974 4.09506C19.9053 3.84707 19.7085 3.65519 19.4588 3.59277L17.0175 2.98243L16.4071 0.541063ZM10.453 1.08299C10.4941 1.6733 10.0488 2.18509 9.45845 2.2261C7.9661 2.32977 6.53489 2.85966 5.33483 3.7528C4.13477 4.64594 3.21633 5.86481 2.6886 7.26457C2.16087 8.66434 2.04606 10.1862 2.35779 11.6493C2.66952 13.1124 3.39469 14.4553 4.44715 15.5183C5.49962 16.5814 6.83512 17.32 8.29502 17.6464C9.75492 17.9729 11.2778 17.8734 12.6828 17.3597C14.0878 16.8461 15.3158 15.94 16.221 14.749C17.1261 13.5579 17.6704 12.1321 17.7891 10.6409C17.836 10.051 18.3523 9.61089 18.9421 9.65781C19.532 9.70476 19.9721 10.221 19.9251 10.8109C19.774 12.7111 19.0805 14.5279 17.9271 16.0456C16.7737 17.5631 15.2088 18.7179 13.4186 19.3723C11.6283 20.0269 9.6877 20.1536 7.82745 19.7377C5.96719 19.3217 4.26542 18.3806 2.92433 17.026C1.58323 15.6713 0.659188 13.9602 0.261971 12.0958C-0.135246 10.2315 0.0110619 8.29229 0.683511 6.50864C1.35596 4.725 2.52629 3.17187 4.05545 2.03379C5.58462 0.895706 7.40833 0.2205 9.30995 0.088391C9.90025 0.0473807 10.412 0.492677 10.453 1.08299ZM9.49342 5.79709C9.70913 6.3481 9.43732 6.96966 8.8863 7.18537C8.41742 7.36893 8.00169 7.66647 7.6767 8.05109C7.35172 8.4357 7.12772 8.89526 7.02499 9.3882C6.92225 9.88113 6.94399 10.3919 7.08827 10.8743C7.23255 11.3567 7.4948 11.7956 7.8513 12.1512C8.20782 12.5068 8.64733 12.7679 9.13013 12.9109C9.61292 13.054 10.1237 13.0744 10.6164 12.9704C11.1091 12.8664 11.5681 12.6412 11.9518 12.3152C12.3356 11.9893 12.6321 11.5728 12.8144 11.1034C13.0287 10.5518 13.6496 10.2784 14.2012 10.4927C14.7527 10.707 15.0261 11.3279 14.8118 11.8794C14.5005 12.6808 13.9943 13.3919 13.3391 13.9485C12.6838 14.505 11.9002 14.8894 11.059 15.067C10.2179 15.2446 9.34572 15.2097 8.52142 14.9656C7.69713 14.7213 6.94672 14.2755 6.33803 13.6684C5.72935 13.0612 5.28159 12.312 5.03526 11.4883C4.78893 10.6647 4.75179 9.79259 4.9272 8.95097C5.10262 8.10934 5.48506 7.32473 6.03992 6.66806C6.59479 6.01139 7.30459 5.50337 8.10513 5.18997C8.65615 4.97426 9.2777 5.24607 9.49342 5.79709Z" fill="#3C3C3C"/>

</g>

<defs>

<clipPath id="clip0_5001_12354">

<rect width="20" height="20" fill="white"/>

</clipPath>

</defs>

</svg>

‍

Creative & landing pages

Give every click a reason to become a conversation. We develop and test ads, creative, and landing pages around the audience, query, and buying stage behind the click.
Ad concepts and formats
Landing-page copy and design
Conversion-rate optimization
Creative testing

<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none">

<g clip-path="url(#clip0_5001_12379)">

<path fill-rule="evenodd" clip-rule="evenodd" d="M2.14286 1.07143C2.14286 0.479694 1.66316 0 1.07143 0C0.479694 0 0 0.479694 0 1.07143V13.4626V18.9286C0 19.5203 0.479694 20 1.07143 20H18.9286C19.5203 20 20 19.5203 20 18.9286C20 18.3369 19.5203 17.8571 18.9286 17.8571H2.14286V13.8861L5.28914 10.5262C5.70477 10.7625 6.18553 10.8975 6.69783 10.8975C7.34573 10.8975 7.9432 10.6816 8.42224 10.3178L10.4557 12.2145C10.3614 12.4983 10.3103 12.8018 10.3103 13.1173C10.3103 14.6973 11.5911 15.978 13.171 15.978C14.751 15.978 16.0317 14.6973 16.0317 13.1173C16.0317 12.3797 15.7526 11.7073 15.2941 11.2L15.297 11.1924L16.9521 6.6462C18.4099 6.51753 19.5529 5.29341 19.5529 3.80231C19.5529 2.22551 18.2746 0.947266 16.6979 0.947266C15.121 0.947266 13.8428 2.22551 13.8428 3.80231C13.8428 4.69759 14.2548 5.4966 14.8997 6.02007L13.3551 10.2625C13.2942 10.2586 13.2329 10.2566 13.171 10.2566C12.693 10.2566 12.2424 10.3739 11.8463 10.5812L9.64123 8.52452C9.60443 8.4902 9.56586 8.45897 9.52584 8.43081C9.54303 8.30413 9.55191 8.1748 9.55191 8.04339C9.55191 6.46711 8.2741 5.1893 6.69783 5.1893C5.12156 5.1893 3.84373 6.46711 3.84373 8.04339C3.84373 8.3134 3.88123 8.57464 3.95129 8.82221C3.9371 8.83579 3.9232 8.84984 3.90961 8.86436L2.14286 10.7511V1.07143Z" fill="#3C3C3C"/>

</g>

<defs>

<clipPath id="clip0_5001_12379">

<rect width="20" height="20" fill="white"/>

</clipPath>

</defs>

</svg>

‍

Tracking & optimization

Give paid media the signals it needs to find better opportunities. We connect paid media to what happens after someone fills out a form.
Conversion tracking
CRM value integration
Attribution
Performance monitoring
Budget and campaign optimization
AI-ASSISTED PPC 

Keep your campaigns
moving with AI workflows

Our workflows handle the repetitive monitoring and analysis between reviews, so strategists can spend their time making decisions.

Search-Term Negation Agent

You Approve
Trigger
New search terms land in the account.
Condition
An intent classifier checks them against what the product can actually serve.
Action 
Irrelevant terms come back grouped and priced, ready to push as negatives.

Google Ads Audit Agent

Runs Automatically
Trigger
A new account arrives, or an existing one changes.
Condition
Rules check settings, bidding, targeting, assets, and keywords.
Action 
A priority-ranked list shows what needs attention and what it's costing.

Slack Performance CoPilot

Runs Automatically
Trigger
Performance is checked across accounts.
Condition
A metric moves outside its normal range.
Action 
The anomaly and likely cause land in Slack for the team to review.

Scaling Potential Analyzer

You Approve
Trigger
A campaign clears its efficiency threshold.
Condition
Available headroom is assessed against performance and impression share.
Action 
The campaign surfaces as a scaling candidate, with the opportunity attached.

Task

Weekly reporting, per analyst
An account audit
Search term review

Early 2025

6 to 10 hours
Days, by hand
Weekly, by hand
WHAT WE MEASURE

The click isn't the outcome

Click

Lead

SQL

Opportunity

Customer

We connect CRM stages back into paid media, so campaigns learn from the leads that progress into pipeline and revenue.

Conversion quality

Not every lead deserves equal weight.

Deal value

Give the platforms a signal that reflects what the opportunity is worth.

Closed-won

Keep learning after the form is submitted.

team

The operators on your account

The agents handle the repetition. Senior strategists focus on the decisions that move the pipeline. 

THE TRIPLEDART DIFFERENCE

Paid media should get
smarter between meetings, too

You don't need another agency that makes a few changes before the weekly call. You need a team that keeps the account moving between them.

Senior operators

Strategy stays with experienced paid-media operators, not buried under layers of account management.

AI between reviews

Agents handle repetitive monitoring, research, sorting, and analysis while strategists focus on the decisions.

Pipeline over platform vanity

Campaign performance gets connected to the opportunities and customers your CRM says are valuable.

A flat retainerators

One monthly fee, regardless of media spend.

Your data stays yours

Your ad accounts, CRM, dashboards, and historical data remain yours.

GTM ENGINE FOR B2B SAAS

We don't make more when you spend more. So if the money isn't working, we'll say so.

We've left roughly a third of a monthly budget unspent rather than force spend into traffic that wasn't worth buying.
FAQs

Frequently asked questions about B2B PPC Agency

What does a B2B PPC agency do?

A B2B PPC agency manages paid acquisition for businesses selling to other businesses, from campaign strategy and audience targeting to creative, landing pages, tracking, and optimization. The difference is what happens after the click. B2B revenue often arrives months after the first conversion.

What makes B2B PPC different from regular PPC?

The buying journey is longer, the audience is smaller and several people can influence one purchase. That makes lead volume a poor proxy for revenue on its own.

How do you structure a B2B PPC account?

We structure campaigns around ICP, geography, intent, and funnel stage, with the right primary conversion signals and negative lists established before launch. The exact structure depends on the account and buying journey.

How do you handle ICP and audience targeting?

We build target-account and buying-committee audiences around the ICP, then layer in relevant firmographic, behavioral, and intent signals.

How do you measure B2B PPC performance?

Cost per opportunity leads the report, with CPL and ROAS used as diagnostics. A campaign that generates cheap leads isn't necessarily a campaign generating an efficient pipeline.

Can you track PPC through SQL, opportunities, and closed-won revenue?

Yes. Where the data is available, CRM values for SQL, Opportunity, and Customer can flow back into paid media so campaigns can learn from outcomes beyond the form.

How long does it take to see results?

Tracking and campaign structure are addressed during the first 30 days. Efficiency improvements typically develop over the following 60–90 days, while closed-won optimization depends on the length of your sales cycle.

Can you work alongside an in-house team?

Yes. Some clients hand over the whole paid function. Others keep strategy in-house and use TripleDart for execution, optimization, or a specific channel.

Make your paid media learn from what converts

Your campaigns already have data. Let's make sure they're learning from the right part of it.
Explore more

Related PPC Services

Generative Engine Optimization
Get cited across ChatGPT, Perplexity & Gemini.
SaaS SEO
Win Google and AI search, tied to pipeline.
SaaS Content
Product-led content that ranks and gets cited.
Link Building
Authority that lifts rankings and AI citations.
Programmatic SEO
Scale high-intent pages without scaling headcount.
AI Search Resource Hub
Playbooks, teardowns and benchmarks.