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300+

B2B brands

$300M+

Managed across Google, LinkedIn, and Meta

4.8★

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Trusted by 300+ B2B brands

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Scaleups
Scaleups
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Enterprise
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Enterprise
Enterprise
Enterprise
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Scaleups
D2C
D2C
D2C
D2C
D2C
D2C
Enterprise
AI Native
AI Native
AI Native
Startups
AI Native
AI Native
AI Native
AI Native
AI Native
AI Native
Fintech
Fintech
Fintech
Fintech
Fintech
Fintech
Fintech
Fintech
Fintech
Startups
Startups
Startups
Startups
Startups
Startups
Startups
Startups
Scaleups
Scaleups
Scaleups
Scaleups
Scaleups
Scaleups
Scaleups
Scaleups
Enterprise
Enterprise
Enterprise
Enterprise
Enterprise
Enterprise
Scaleups
D2C
D2C
D2C
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D2C
GET MORE WITH YOUR GOOGLE ADS

See how Google Ads can improve your revenue

Find out what's driving pipeline and what's wasting spend across your campaigns, search terms, and conversion tracking.
Book a Free Ad Audit
GOOGLE ADS SERVICES

Stop paying for searches that don't close

See which keywords and ads led to which deals, with every Google campaign tracked through to closed-won.
THE TEAM LEADING THE WORK

The Google Ads operators on your account

Your account is owned by senior strategists who have run paid for 300+ B2B SaaS brands, with an in-house SaaS creative team behind them.
Book a Free Ad Audit
Sabarinathan
Co-Founder,
Head of Paid Media
Raghunandan
Paid Media Lead
Mahesh
Director of Growth
Sudharshan
Director of Operations & US
Harish
Design Manager
Workflows That Run Themselves

AI Agents that run 24/7

Our workflows run on live accounts built across Slack, Clay, HubSpot, and all ad platforms. They handle the reflexes; your team owns the strategy.

Wasted-Spend Cleanup

Runs Automatically
Trigger
A search term or keyword keeps spending
Condition
Spend crosses a threshold with zero pipeline over 14 days
action
Paused automatically and logged in Slack with the savings.

Conversion Sync

You Approve
Trigger
A deal changes stage in your CRM
Condition
A lead becomes an SQL, opportunity, or closed-won
action
Offline conversion pushed back to Google and the platforms, so bidding chases revenue.

Anomaly Alert & Fix

Runs Automatically
Trigger
CPL or CPA spikes within 24 hours
Condition
Movement is outside the normal range for that campaign
action
Likely cause found and a fix drafted in Slack for one-tap approval

Creative Fatigue Rotation

Runs Automatically
Trigger
CTR drops and frequency climbs on a YouTube or Demand Gen asset
Condition
The fatigue score crosses the retire line
action
Tired creative swapped for a queued variant

None of these actions wait for a weekly review.

PROVEN IN B2B SAAS

Google Ads results that reach the pipeline

"When we ask for something, you give us what we ask for, but you also say, 'Just so you know, here's what I also found' or 'I think this would be a better way to do it.' An agency that can tell you things you don't know and elevate the client's ideas is very hard to find."

Tina Robertson

VP of Global Growth Marketing

4x

Deal volume

5.5x

Return on Google Ads spend

30% lower

Return on Google
Ads spend

55%

MQL to opportunity,
Up from 41%

Why TripleDart

 Built for B2B SaaS Google Ads

 What changes for your Google budget when you work with TripleDart.
Automation
Bidding signal
Search-term control
Attribution
Onboarding speed
Team
Creative & landing pages
Pricing

Bid tools and in-platform AI

Google's default settings with no guardrails
Bidding on junk leads
Search terms reviewed once a month
Last-click dashboard with no CRM connection
60 to 90 days before the first campaign
Rotating generalist account managers
Outsourced creative and generic templates
A cut of your ad spend, so they earn more when you spend more
PRICING

What it costs you

Strategy, execution, creative, landing pages, and AI agents in one plan. No percentage of ad spend, ever. No long-term lock-in.

Paid Performance

Starting at

$5,000/month

Flat retainer, billed monthly. Your ad spend stays in your own Google Ads account.

book a strategy call
Core Capabilities
Search, AI Max, and Performance Max
YouTube and Demand Gen, including Display
Google AI Mode placements
Continuous search-term negation
Offline conversion tracking and CRM attribution
Budget pacing and spend forecasting
Quarterly business reviews
Up to 25 ad creatives a month
Landing page design, copy, and development
Dedicated account strategist, weekly calls, and a live dashboard
5 AI agents with 24/7 monitoring and alerts
Dedicated Slack or Microsoft Teams channel
GOOGLE ADS FAQs

Frequently asked questions about Google Ads Agency

What does a Google Ads agency do?

A Google Ads agency plans, builds, and runs your campaigns on Google Search, Performance Max, YouTube, and Demand Gen. That covers keyword and audience research, ad copy, landing pages, bidding, budget, and reporting. At TripleDart, all of it is measured against pipeline.

What does Google Ads management include?

Account audit and rebuild, keyword research, search-term negation, ad copy and landing pages, conversion tracking, CRM sync, budget pacing, testing, and weekly pipeline reporting.

How do you handle AI Max and Performance Max?

We use them where they add pipeline and limit them where they don't. That means brand controls, URL rules, negative keywords, and training bidding on your CRM's deal data instead of form fills.

Does Performance Max work for B2B SaaS?

It can, when it's fed the right signals. Without CRM data and audience inputs, it tends to find cheap, low-quality leads. We test it against your Search campaigns and keep it only if it lowers cost per opportunity.

How do you measure Google Ads performance?

On pipeline and revenue. We track conversions through to SQLs, opportunities, and closed-won deals, so you see cost per opportunity and the deals each campaign drove.

How fast will I see results?

First campaigns and tracking go live within weeks of the audit. Paid search typically shows pipeline impact within a quarter, and several clients saw cost per lead or cost per opportunity move within 45 to 90 days.

Do you charge a percentage of ad spend?

No. We charge a flat monthly retainer, starting at $5,000, with no long-term lock-in. Your ad spend stays in your own Google Ads account.

Who owns the Google Ads account?

You do. We work inside your account, so your campaigns, data, and history stay with you.

Can I start with just Google Ads?

Yes. Start with Google and add LinkedIn, Bing, or Meta later, or hand us the full paid function from day one.

How does TripleDart use AI in Google Ads management?

Our proprietary AI product, Slate, handles routine monitoring: wasted-spend checks, conversion sync, anomaly alerts, and creative rotation. Strategy, targeting, creative, and budget decisions stay with your account team.

MAKE GOOGLE ADS ACCOUNTABLE

 Put your Google Ads budget on the pipeline.

Get your account audited, your tracking fixed, and a clear plan for where your next dollar should go.
Book a Free Ads Audit