Marketing analytics agency that ties every channel to pipeline
Your reports show traffic. Your CFO asks what marketing returned. We build the tracking, attribution and BI that answer that question, wired into your CRM and ad spend.
Trusted by B2B SaaS teams
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What does a marketing analytics agency do?
Capture
Consented, first-party tracking that survives cookie loss.
Attribute
Multi-touch and self-reported models that show which touches created pipeline.
Report
Dashboards your leadership uses to decide where the next dollar goes.
Can you prove how much revenue your marketing spend returned?
Every channel claims the same deal
Last-click favours paid, first-touch favours content, and finance trusts neither number.
Many of your leads land in "Direct"
Stripped UTMs and blocked cookies erase the source, so real campaigns get filed as Direct traffic.
Your AI-search pipeline is invisible
Buyers shortlist vendors in ChatGPT and AI Overviews. Most analytics setups log that as Direct or miss it.
Metrics rise, revenue stays unproven
Sessions and MQLs go up, but no report links them to closed-won revenue.
Our B2B marketing analytics process
The marketing measurement problems we fix
Marketing ROI
Every channel claims credit, so finance trusts none of the numbers.
What we build
Outcome: One revenue number per channel the whole company plans against.
Signal loss
Cookie loss, consent gaps and UTMs that drop after page one push real campaigns into Direct traffic.
What we build
Outcome: Recover the leads lost to Direct, with campaign source intact end to end and no new tools.
AI-search demand
Your pipeline starts in ChatGPT and AI Overviews, but you can't see it.
What we build
Outcome: AI-search demand measured and attributed to pipeline instead of filed under Direct.
Attribution model
Last-click flatters paid and hides the touches that create pipeline.
What we build
Outcome: An attribution model that matches how your buyers buy.
Exec reporting
Leadership wants one board-ready view, and you're rebuilding decks by hand.
What we build
Outcome: A live, board-ready revenue dashboard that updates itself.
Something else?
Most engagements start with one measurement gap. Bring us yours and we'll audit it, then scope the build.
Marketing analytics services built on your stack
First-party tracking & attribution recovery
GA4, server-side GTM and UTM persistence keep lead source intact, recovering leads lost to Direct with no new tools.
Multi-touch & revenue attribution
A revised Original Source model from first touch to closed-won, plus self-reported attribution for dark-social demand.
Warehouse-native BI
A governed data model in your warehouse, with Looker Studio or BI dashboards that refresh on their own.
CRM & revenue reporting
Pipeline, CAC, LTV and payback wired into HubSpot or Salesforce, reported in the numbers your board uses.
AI-search & GEO measurement
Slate tracks your visibility, citations and pipeline influence across AI Overviews, ChatGPT, Perplexity and Gemini.
Customer data unification
A CDP layer that unifies each account's touchpoints into one view for segmentation and personalization.
Built by GTM engineers who report on revenue
Revenue first
We measure pipeline and payback, the numbers that drive budget decisions.
Engineered to last
Server-side tracking and a governed data model keep your numbers accurate as browser signal degrades.
The AI-search edge
We measure demand created inside LLMs and AI Overviews, which most analytics setups can't see.
GTM-native
We work inside the RevOps systems that run your pipeline, so marketing and sales numbers match.
What our clients say
"TripleDart is an amazing SEO partner. Their bespoke, data-driven SEO strategies, meticulous execution, and exceptional support have propelled us to the first page for several keywords, exceeding our highest expectations. Their work has led to remarkable growth in organic traffic and conversions. They've become an invaluable extension of our team. We've hit the bullseye with TripleDart, and we couldn't recommend their services enough."
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"I had a great experience working with TripleDart. They handled our SEO optimization and Webflow migration seamlessly, delivering high-quality results. Their expertise in marketing and content strategy development was impressive and added significant value to our efforts. Highly recommend their services!"
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"The TDD team feel like an extension of our own business, they are aligned with our goals, and I feel their success is our success. In an agency, you can't ask for much more! In our working relationship, two things stood out about TripleDart: 1. Deep commitment to understanding the product-market fit 2. Their ability to forecast spending and results effectively."
"TripleDart has been a dream partner. The team is intelligent, responsive, and delivers what they promised. I look forward to our meetings and have made huge progress in our growth marketing efforts with our partner TripleDart Digital."
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"I rate TripleDart the highest of all of these approaches. They're clearly good at the obvious and boring stuff, like maintaining the status quo of our AdWords account. But more importantly, they're also good at not sitting still, they're still experimenting, optimizing, and trying to understand our business metrics as deeply as possible. We feel like we're in safe hands. And nice guys, too!"
"Having an agency that can do SEO, paid channels, and infrastructure really well together means there are efficiencies across all of it. We show up much stronger, and having that account manager means everyone is very much aware of what everyone is doing."
Super helpful team! TripleDart helps tremendously with all aspects of our SEO enhancements from blog topics to technical recommendations to backlinking strategies (and more!). They are an amazing partner to collaborate with in an ever-evolving digital landscape.
"TripleDart transformed our sales and marketing operations! With a 30% reduction in lead response time and a 20% boost in sales productivity, our team now engages prospects faster and closes deals more efficiently. Their automation and advanced reporting helped us achieve higher conversion rates and optimize marketing spend. If you’re looking for a game-changer in lead management and sales efficiency, TripleDart is the way to go!"
"We get deep expertise across performance marketing, SEO, and CRM operations. Everything is an ecosystem, and there's a fluid connection between all these experts with senior oversight ensuring it comes together. What's different about TripleDart is they're really bringing that mix of both strategic and executional expertise."
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Frequently asked questions about marketing analytics agency
Marketing analytics measures marketing's contribution to pipeline. RevOps builds the systems across sales, marketing and customer success. We run both, so your data reconciles.
No. GA4 is the front end; we engineer server-side tracking, a warehouse data layer, and BI on top, all connected to your CRM.
Yes. We use Slate to measure demand from ChatGPT, Perplexity, Gemini and AI Overviews, then attribute it to pipeline. Most analytics setups miss this channel entirely.
We implement Consent Mode v2, server-side first-party tracking and a cookie-independent UTM persistence layer. That recovers the leads usually miscredited as Direct while staying consent-compliant.
The one that fits your sales motion. For most B2B SaaS teams that's multi-touch, plus self-reported attribution to catch dark-social demand. We don't default to last-click.
Pricing is scoped to your stack and goals. We confirm the figure after a measurement audit.
UTMs get stripped after the first page and browsers block cookies, so return visits lose their source. We fix it with a UTM persistence layer and hidden CRM fields that carry the original source through to the deal.
We're tool-agnostic. We regularly build on GA4, server-side GTM, HubSpot, Salesforce, Looker Studio and your data warehouse.
Usually not. Most fixes, including UTM persistence and Direct-traffic recovery, are built on the stack you already have.
Stop reporting traffic.
Start measuring revenue.
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