About TripleDart

TripleDart is how B2B goes to market.

We build the systems B2B runs its go-to-market on. SEO and AI search, paid, content, ABM, and RevOps run as one system by senior operators, all accountable to one number: pipeline. Since 2021, that engine has driven pipeline for over 300 B2B brands.

We are the extended marketing arm for 300+ B2B businesses

WHO WE ARE

We are operators who have built and scaled growth engines for B2B brands.

We have owned the pipeline, defended budgets, and answered to leadership. Now we take the wheel for the brands we work with, bringing the plan and owning the work, not waiting to be told what to do.

300+

GTM partners worldwide

4,000+

content pieces delivered  / yr

$300M+

Ad spend managed

7,000+

Creatives delivered / yr

30+

Full website rebrands
Why we exist

The best car
[product]
shouldn't lose to the loudest one.

THE TRACKS

Full-stack GTM. One system.
Every channel 
compounding.

Organic Growth
Paid Media
Content & Brand
RevOps & Analytics
ABM Multi Channel

Get found.

We build the content, technical SEO, and AEO/GEO that put you in the answer, wherever your buyer is searching.

Technical and programmatic SEO at scale
Visibility in ChatGPT, Perplexity, and Google AI
Refreshes that recover decaying pages

Fill the pipeline.

Paid search, paid social, and media buys built around your ICP and judged on pipeline.

Search, social, and PMax as one program
Bottom-funnel and competitor capture
Lower cost per opportunity as you scale

Earn the demand.

Full-funnel content that moves buyers from never-heard-of-you to ready-to-talk.

Pillar-and-cluster content built for authority
BOFU comparison & alternatives pages that convert
On-brand at scale, governed by your voice

Prove what works.

Attribution that ties every dollar to revenue and gives leadership a number they can trust.

End-to-end tracking from first touch to closed-won
HubSpot builds, lead routing, and clean pipeline data
One source of truth across every channel

Win the accounts that matter.

A tight ICP, sharp segments, and per-persona messaging that get your biggest targets to pay attention.

In-market account targeting from intent signals
Per-persona messaging across paid, email, and LinkedIn
Retargeting that keeps your brand fresh in buyer's mind
OUR STORY

Where we've been → Where we're going.

Owning the outcome shaped every stage of the journey, from our first bet on B2B to the AI-run engine we operate today, and where we take it next.
2021
The B2B SaaS bet
Founding
2022
Paid + SEO fit
Playbook
2023
One engine
Full-stack
2025
Slate launched
AI-native
2026
Agents run GTM
Frontier
2030
Every B2B Engine runs on it
Vision
Meet the team

The driver matters.

The fastest car still needs someone who knows the track. These are the operators who've built and scaled B2B brands, now in the seat for you.
Shiyam Sunder
Co-Founder & Managing Director
A marketing leader with 9+ years in B2B who has helped 50+ companies build predictable growth, including Hotjar, GetStream, and CXL. Previously Head of Demand Gen at Remote and ran demand gen for Freshworks APAC.
Jayakumar (JK) 
Co-Founder, Head of Revenue Operations
Builds the scalable marketing engines and sales operations that tie B2B growth to revenue. Leads PPC and SEO strategy and end-to-end HubSpot, turning marketing activity into closed pipeline.
Sabarinathan (Sab)
Co-Founder, Head of Paid Media
Leads the team of performance marketers, working with B2B SaaS founders and CMOs to build growth systems that produce predictable pipeline, using a mix of PPC, ABM, and AI.
Manoj
Co-Founder, Head of SEO & Content Operations
9+ years and 50+ B2B SaaS brands in organic growth, including Zoho, Glean, Helpshift, and Monograph. Leads a team of 40+ SEO and content specialists building predictable pipeline from organic.
Mahesh
Director of Growth 
The Director of Growth at TripleDart, where he works with SaaS companies on their marketing. He brings more than 10 years in the field, close to eight of them at Freshworks across both digital and product marketing, followed by a year heading marketing at Lummo.
SN
Director, Operations & US
The Director of Operations and US at TripleDart, working closely with startups to build marketing plans tailored to their goals and audience. A full-stack marketer with around 10 years spanning SaaS, e-commerce, and life sciences, he's comfortable across marketing operations.
Behind them:
SEO and AI search specialists, paid media strategists, content experts, and RevOps analysts.
80+
operators across
8+
countries
CHAMPIONSHIPS WON

The Growth Leaderboard.

Client
Sector
Headline Metric
service
SalesDuo
Amazon agency

MQL->SQL 9%>40%, CPL -53%

SalesDuo
Amazon agency

MQL->SQL 9%>40%, CPL -53%

Paid Search
Paid Media
Helpshift
Gaming

16x Pipeline Influence, 5x ROAS

Helpshift
Gaming

16x Pipeline Influence, 5x ROAS

SEO + AEO, PAID + ABM
ABM + Paid
Airbase
Fintech

ACV +183% QoQ, pipeline 6x ($300K to $900K/qtr)

Airbase
Fintech

ACV +183% QoQ, pipeline 6x ($300K to $900K/qtr)

Paid + ABM
ABM + Paid
Glean
AI

Organic clicks +275% (18K to 67K), keywords 4K to 22K

Glean
AI

Organic clicks +275% (18K to 67K), keywords 4K to 22K

SEO + CONTENT
SEO + Content
Signeasy
SaaS

LLM sessions +3,650% (15-20 to 700+/mo), 98 leads/mo vs 5-6

Signeasy
SaaS

LLM sessions +3,650% (15-20 to 700+/mo), 98 leads/mo vs 5-6

GEO/AEO
SEO + GEO
Meegle
SaaS

Blog clicks +1,429% (85 to 1,300), AI citations +134%

Meegle
SaaS

Blog clicks +1,429% (85 to 1,300), AI citations +134%

SEO+GEO+Content
SEO + GEO
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Industries

We have raced your category before.

We work only with B2B, and we go deepest where the track is the hardest: long sales cycles, technical buyers, and crowded categories.

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‍

Fintech

Compliance-heavy messaging and long cycles, mapped to the buyers who actually sign.

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‍

Cybersecurity

Technical buyers who see through fluff, reached with proof, not promises.

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‍

HR Tech

Crowded category, multiple stakeholders, won on sharper targeting and positioning.

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‍

Developer tools

Skeptical, technical audiences who reward substance and ignore hype.

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‍

MarTech

Selling to marketers who run these exact plays themselves, so the bar is high.

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‍

Enterprise software

Multi-stakeholder deals and procurement, run on account-level rigor.
partners

The partners we build with.

Certified across the tools you run on, backed by the firms that fund you, and connected to the specialists who help us deliver across every channel.

Martech Partners

Certified across the tools our clients run on.

VC Partners

Leading VC and PE firms bring us in to scale the companies they back.

Ecosystem Partners

Agencies and specialists we work alongside to deliver across every channel.
Our values

We hire for ownership, judgment, and taste.

Proactive
We move before we are asked.
Proactive
Ambitious
We set the bar high, then clear it.
Ambitious
Reliable
We own the number and follow through.
Reliable
Transparent
Clear reporting, no black boxes.
Transparent
You matter
People and relationships come first.
You matter

Build with us.

Join the team

Join our young, passionate team and work with clients worldwide.

Scale with TripleDart

Talk to our team about running your entire go-to-market as one system.

FAQs

What Does TripleDart Do?

We're a full-service inbound GTM agency for B2B companies. SEO and content, paid media, ABM, Webflow, and RevOps run under one team, so you get a full marketing engine without building it in-house.

Who Does TripleDart Work With?

Startups cracking their acquisition playbook, scaleups chasing predictable growth, and teams handing off their whole demand gen engine. We've worked across 15+ verticals in B2B, SaaS, and AI.

How Big Is TripleDart?

300+ clients across 12 countries, run by 80+ people across 8+ teams.

Where Is TripleDart Based?

Offices in Plano, Texas, and Bengaluru, with team members across Portugal, Spain, Singapore, Thailand, etc. The distributed setup covers regional content and campaign needs in local time zones.

What Makes TripleDart Different From Hiring In-House?

Senior Operators with SaaS unicorn experience from day one, across every channel, at less than the cost of a full internal team. No ramp time or gaps between specialists.

Who Leads TripleDart?

Co-Founder Shiyam Sunder (10+ years scaling SaaS startups) runs it alongside function heads for analytics, paid media, SEO and content, growth, and US operations. Most come from companies like Freshworks, Hotjar, and CXL.

Is TripleDart Certified or Recognized?

Great Place to Work certified, Google Premier Partner, LinkedIn Certified Marketing Partner, Meta Business Partner, Webflow Certified Partner, Microsoft Partner, and HubSpot Platinum partner.